The CEOs Brain is a weekly newsletter where I share my candid and unfiltered thoughts on being a CEO of a venture-funded startup here in Silicon Valley.

It started as a personal note to friends and the word got out; it’s bigger now.

Why Should You Listen to Me?

Good question… instead, let me share with you why I started writing this newsletter and you can be the ultimate judge. 👩🏻‍⚖️

Once upon a time, I became a CEO of a venture backed company in San Francisco. I was wholly unprepared, especially since I’ve never really wanted that particular title or role; I’ve always been a technical founder, happy to build in the background.

But building a startup is hard and I needed help, badly. So, I started emailing my good friends once a week, leaders who were “in the trenches” with me: CEOs, startup founders, entrepreneurs and indie app creators with whom I had gotten to know over the years and who authentically knew what THE STRUGGLE was really all about.

Hell, they were living it with me! So, I kept going—writing once a week on topics like:

  1. My experience as a vc-backed startup founder / CEO here in SF / SV.

  2. Managing the tension between work and family.

  3. My obsession with building the #metaverse.

That’s pretty much it. Hope you find it meaningful, refreshing, and encouraging… because that’s why I started writing this thing in the first place.

Chat soon.


Why the Paywall?

Because I want to keep this newsletter to just a small group of readers — my closest friends and #yenizens who really know me (or who want to get to know me).

These are some of my most raw and uncut thoughts about building stuff on the internet and it’s not going to be super-pleasant most times nor politically-correct; but it’ll always be me and irreverent as fuck.

Count on it.